Advertising Information

Advertising Information

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

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MORE RESOURCES:

The Money Times

New York Times now offers front-page advertising
MarketWatch - 19 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 327 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 14 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
France bans adverts on state TV during primetime guardian.co.uk
French TV adverts ban sparks wave of strikes Irish Times
Telegraph.co.uk - Media Guardian
all 46 news articles


mediabistro.com

From Advertising To Catholic Pop Star
mediabistro.com, NY - 49 minutes ago
Who says there's no life after advertising? One ad man left the ad game, forged a new path and is now using his powers of selling to spread the word of God. ...
Million-Dollar Advertising Executive-Turned-Priest Appears in ... Catholic Online
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Canada.com

Hyundai Super Bowl ad to feature music by Yo-Yo Ma
Reuters - 6 hours ago
But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the ...
Yo Yo Ma Teams Up With Goodby For The Super Bowl mediabistro.com
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mediabistro.com

Publicis expects 2009 sales to fall - paper
Reuters - 51 minutes ago
PA) expects sales to drop this year, the world's fourth largest advertising group told the Financial Times newspaper. Publicis Chief Executive Maurice Levy ...
Levy Holds Steady In The Face Of The Economic Black Swan mediabistro.com
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Research and Markets: New Agency Model Brings New Growth to ...
Earthtimes (press release), UK - 6 hours ago
In 2007, Internet advertising revenue accounted for only 1.6% of China's total advertising revenue. Advertising via traditional media continues to dominate ...
UNITED STATES: Internet Advertising Revenues in Q3 ''08 at Nearly ... IBLS INTERNET LAW (subscription)
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Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 17 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
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Google Grabbed Most of Obama's $16 Million in 2008
ClickZ News, NY - 3 hours ago
By Kate Kaye, ClickZ, Jan 6, 2009 Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a ...
2009 Tech Prediction Faceoff: JP Morgan Vs. Barclays Capital TechCrunch
PRESS RELEASE: Nielsen Online Announces November US Search Share ... CNNMoney.com
Where next for Microsoft, Yahoo and Google? IT PRO
Search Newz - CNET News
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Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 11 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


Interactive Advertising Products for Online Exposure from Nexplore ...
TransWorldNews (press release), GA - 1 hour ago
For advertisers, NeXplore offers a full array of search, display and interactive advertising products that make it a cinch to reach and engage targeted ...
Financial Investment Resources for Investors in Money Market TransWorldNews (press release)
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