Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

Reuters

New York Times now offers front-page advertising
MarketWatch - 13 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 314 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 8 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
French Public TV Scraps Nighttime Ads Voice of America
France bans adverts on state TV during primetime guardian.co.uk
Telegraph.co.uk - Irish Times
all 41 news articles


Dunkin' Donuts' New Advertising Offers Rallying Cry for 2009: 'You ...
PR Newswire (press release), NY - 8 hours ago
5 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled a new $100+ million integrated advertising ...
Dunkin' launches $100M ad campaign today Bizjournals.com
Dunkin' Donuts Finds Its Inner Cheerleader AdAge.com (subscription)
Click to see commercial via YouTube video Blue MauMau
Adweek - MediaPost Publications
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Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 11 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
all 15 news articles


Reuters

Hyundai Super Bowl ad to feature music by Yo-Yo Ma
Reuters - 34 minutes ago
But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the ...


Vigilante Advertising's Annual 'Next 5' List of Key Social and ...
PR Newswire (press release), NY - 8 hours ago
5 /PRNewswire/ -- Vigilante, a leading advertising agency, today released its annual top five list of social and commercial drivers. ...


China Daily

DMG Signs Michael Phelps as Face of Mazda in China
MSNBC - 5 hours ago
Phelps, the world's greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns ...
Michael Phelps to endorse Mazda in China Hollywood Reporter
Michael Phelps to Promote Mazda 6 in China AdAge.com (subscription)
Michael Phelps signs groundbreaking deal with Mazda in China Brand Republic
mad.co.uk
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Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 5 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


TheaterMania.com

reasons to be pretty to Hold Open Casting Call for Broadway ...
TheaterMania.com, NY - 12 hours ago
The producers of the Broadway production of Neil LaBute's reasons to be pretty have announced that they will hold an open casting call for its advertising ...
Ad Campaign for LaBute's reasons to be pretty Seeks Real Bodies Playbill.com
LaBute's 'reasons to be pretty' Looking for 'Real People' for Ad ... Broadway World
all 5 news articles


JP Morgan: '09 to be Rocky for Web and Brand Ads
Adweek, NY - 8 hours ago
That’s because the rocky macro-economic climate has caused performance based advertising to gain market share at a faster rate, a trend that should continue ...
paidContent.org - JP Morgan Sees Long-Term Dominance For ... Washington Post
all 6 news articles

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