Advertising Information

Advertising Information

Small Cards, Big Ideas: Alternative Uses for Business Cards


Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!


John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague


We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!


Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type.

3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever


"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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MORE RESOURCES:

AFP

New York Times now offers front-page advertising
MarketWatch - 15 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 317 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 9 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
French Public TV Scraps Nighttime Ads Voice of America
France bans adverts on state TV during primetime guardian.co.uk
Telegraph.co.uk - Irish Times
all 43 news articles


Dunkin' Donuts' New Advertising Offers Rallying Cry for 2009: 'You ...
PR Newswire (press release), NY - 9 hours ago
5 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled a new $100+ million integrated advertising ...
Dunkin' launches $100M ad campaign today Bizjournals.com
Dunkin' Donuts Finds Its Inner Cheerleader AdAge.com (subscription)
Click to see commercial via YouTube video Blue MauMau
Adweek - MediaPost Publications
all 29 news articles


Reuters

Hyundai Super Bowl ad to feature music by Yo-Yo Ma
Reuters - 1 hour ago
But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the ...


Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 13 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
all 15 news articles


China Daily

DMG Signs Michael Phelps as Face of Mazda in China
MSNBC - 6 hours ago
Phelps, the world's greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns ...
Michael Phelps to endorse Mazda in China Hollywood Reporter
Michael Phelps to Promote Mazda 6 in China AdAge.com (subscription)
Michael Phelps signs groundbreaking deal with Mazda in China Brand Republic
mad.co.uk
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Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 6 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


Broadway World

reasons to be pretty to Hold Open Casting Call for Broadway ...
TheaterMania.com, NY - 13 hours ago
The producers of the Broadway production of Neil LaBute's reasons to be pretty have announced that they will hold an open casting call for its advertising ...
Ad Campaign for LaBute's reasons to be pretty Seeks Real Bodies Playbill.com
LaBute's 'reasons to be pretty' Looking for 'Real People' for Ad ... Broadway World
all 5 news articles


JP Morgan: '09 to be Rocky for Web and Brand Ads
Adweek, NY - 9 hours ago
That’s because the rocky macro-economic climate has caused performance based advertising to gain market share at a faster rate, a trend that should continue ...
paidContent.org - JP Morgan Sees Long-Term Dominance For ... Washington Post
all 7 news articles


'Newsday' Appoints Senior VP/Advertising
Editor & Publisher - 6 hours ago
By E&P Staff NEW YORK Lee Jones has been tapped to serve as Newsday's senior vice president of advertising with oversight of all national, major retail and ...

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