Advertising Information

Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you shoulddo all that is possible to avoid losing them to yourcompetitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by manypeople in business. Use it wisely and it can be agood tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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MORE RESOURCES:

Boston Globe

New York Times now offers front-page advertising
MarketWatch - 12 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 308 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 7 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
France bans adverts on state TV during primetime guardian.co.uk
Advertising banned on France's state-owned television channels Telegraph.co.uk
Irish Times - Media Guardian
all 40 news articles


Dunkin' Donuts' New Advertising Offers Rallying Cry for 2009: 'You ...
PR Newswire (press release), NY - 6 hours ago
5 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled a new $100+ million integrated advertising ...
Dunkin' launches $100M ad campaign today Bizjournals.com
Dunkin' Donuts Finds Its Inner Cheerleader AdAge.com (subscription)
Click to see commercial via YouTube video Blue MauMau
Adweek - MediaPost Publications
all 27 news articles


Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 10 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
all 15 news articles


Vigilante Advertising's Annual 'Next 5' List of Key Social and ...
PR Newswire (press release), NY - 6 hours ago
5 /PRNewswire/ -- Vigilante, a leading advertising agency, today released its annual top five list of social and commercial drivers. ...


Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 4 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


New York Daily News

DMG Signs Michael Phelps as Face of Mazda in China
MSNBC - 3 hours ago
Phelps, the world's greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns ...
Michael Phelps to endorse Mazda in China Hollywood Reporter
Michael Phelps to Promote Mazda 6 in China AdAge.com (subscription)
Michael Phelps signs groundbreaking deal with Mazda in China Brand Republic
all 43 news articles


Broadway World

reasons to be pretty to Hold Open Casting Call for Broadway ...
TheaterMania.com, NY - 10 hours ago
The producers of the Broadway production of Neil LaBute's reasons to be pretty have announced that they will hold an open casting call for its advertising ...
Ad Campaign for LaBute's reasons to be pretty Seeks Real Bodies Playbill.com
LaBute's 'reasons to be pretty' Looking for 'Real People' for Ad ... Broadway World
all 5 news articles


JP Morgan: '09 to be Rocky for Web and Brand Ads
Adweek, NY - 7 hours ago
That’s because the rocky macro-economic climate has caused performance based advertising to gain market share at a faster rate, a trend that should continue ...
paidContent.org - JP Morgan Sees Long-Term Dominance For ... Washington Post
all 6 news articles


'Newsday' Appoints Senior VP/Advertising
Editor & Publisher - 3 hours ago
By E&P Staff NEW YORK Lee Jones has been tapped to serve as Newsday's senior vice president of advertising with oversight of all national, major retail and ...

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